THE MAke/shift Blog

Inspiration is everywhere—you just have to know where to look. This is where I break down the latest trends and best practices in brand strategy, consumer research, and analytics. Expect deep dives into culturally relevant topics, all filtered through the lens of consumer insights, strategy, and data (with a few sharp takes along the way).

Hopefully, you’ll enjoy reading as much as I’m enjoying figuring out what I have to say.

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